Animal Crackers — The Best P.R. Ploy of the Year!
When was the last time you thought about animal crackers? Probably back when you picked the marshmallows out of Lucky Charms, rode your bike to buy wax lips, Lemon Heads, and enjoyed the 32 seconds of actual flavor in a stick of Fruit Stripe Gum. But this week, Nabisco pulled off a brilliant, no-lose marketing coup when it announced that […]